By Salem Chicago News Staff
TORONTO — BMO Financial Group announced Thursday that its Blue Rewards loyalty members in Canada can now earn points through eligible BMO Insurance products, expanding the bank’s integrated rewards program.
The partnership between Blue Rewards and BMO Insurance enables members to earn Blue Points through health, dental and pet insurance activities. A limited-time promotion running through Dec. 31 offers a 5 percent premium discount on eligible BMO Health and Dental Insurance policies and 500 points for obtaining a pet insurance quote.
“Insurance is an important part of protecting what matters most, and this partnership with BMO Insurance gives Blue Rewards Members the opportunity to earn Points while engaging with the products and services that support their well-being,” Jennifer Hawkins, president of Blue Rewards, said.
Rohit Thomas, president of BMO Insurance, said the partnership reflects the company’s approach to client engagement.
“Through our partnership with Blue Rewards, we’re giving Canadians new ways to earn rewards while they take positive steps to protect their well-being,” Thomas said. “Together, we’re creating a more rewarding insurance experience that delivers value at every stage of the journey.”
Blue Rewards connects its members with more than 400 brands for earning and redeeming opportunities.
BMO Financial Group is the eighth-largest bank in North America by assets, with total assets of $1.5 trillion as of July 31. While the company maintains significant operations in Chicago, this particular rewards program is available to Canadian customers.
